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In the 20th Century

Oil finders

Specific Services

Specialisation

Traditional

Technical Solution

Vertical

Reactive

Exploration Focus

Competition

People

Manual

Research

Secrecy

Exploitation

GROWTH

In the 21st Century

Business Executives

Integrated Providers

Multi-discipline

Unconventional

Cheapest Solution

Horizontal

Proactive

Development Focus

Co-operation

Computers

Remote

Practice

Information

Environment

DECLINE

‘Fossil fuels in a changing world’

The Company

The Energy Shift

The Tagline

The Novel

The Terms